ATIPPICAL CREATIVE
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Studio Info

ATIPPICAL CREATIVE is AN OMAHA-baseD studio SPECIALIZING IN the DESIGN + DEVELOPMENT of products from conception to completion.

Awards /PRESS


2015 RED DOT DESIGN: UA SPEEDFORM

2017 RED DOT DESIGN: HICKIES LACING SYSTEM

2015 Sept. Issue EDGE MAGAZINE

2015 1.5 Issue FLYOVER MAGAZINE

THESURGE.COM

SILICON PRAIRE NEWS

DESIGN ALLIANCE OMAHA

CLIENT LIST /


UNDER ARMOUR

HOBIE

180s

KELSYUS

ZEROCHROMA

LAWN PROS

CROCS

HUDL

uNEmed

HYLETE

HICKIES

SHIFT

 


With nearly 20 years experience designing consumer products for the sporting goods industry and over a decade spent as the chief designer for Under Armour's most iconic sunglass designs, Tipp has the experience to deliver true innovation with exceptional style. Having designed well over 200 unique sport, lifestyle and youth silhouettes, Tipp is recognized and credited in all design and utility patents for UA Eyewear including the tool-free football visor clip as seen in the NFL.  He was instrumental in advancing sunglass technologies to drive a unique point of view on design; allowing UA to stand out in a crowded market.

A 2015/16 Red-Dot Design award recipient for eyewear with removable fabric sleeves + 2017 Red-Dot Design award recipient for Hickies lacing system, Tipp has the ability to challenge conventional norms, and push boundaries to envision a new, superior future for us.

With over 35 US + Foreign registered patents held including; the 180s behind-the-head ear warmer, sunglasses with rotating temples, running jacket with on-demand venting, X-hale self-heating cold weather glove, U.S. Military's desert combat soft-shell jacket, Kelsyus spring float loungers + Collapsible beach mats, Tipp is among the few that embraces new radical ideas and concepts and is driven to approach projects differently.

Design at its core is storytelling to the aim of creating an emotional connection with an object or user. Branding provides a platform for meaningful differentiation. I am passionate about blending both to achieve breakthrough concepts that ultimately win over hearts and minds.
— Alan Tipp