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From prototype to production, I help brands develop ideas into retail-ready products that sell.

Big time experience, applied to E-commerce startups.

50+ Clients / 35+ Patents / 300+ Products / 50M Revenue


Product design & manufacturing, delivered to your door, ready to sell.

Have an idea for a product but you're unsure how to get it designed, manufactured and ready for market? ATIPPICAL is a Midwest-based innovation studio that helps people with great ideas turn them into commercially viable products through great design with a solid respect for mass manufacturing and an ideal path to market. If you're interested in getting your idea to market quickly and profitably, click the button below to watch our latest video case study.

// STRATEGIZE

Identify the best opportunity for success, plan your path to launch, and validate the profitability of your idea

// GATHER INSIGHTS

Conduct user-research to help you test and validate your ideas in the early stages. The exchange of dialogue can be effective in exposing unmet needs.

// IDENTIFY

Successful businesses target their audience with solutions that solve for problems in ways that are different or previously unknown.

// GENERATE SOLUTIONS

The creative process is often thought of as outside-the-box thinking, but as counterintuitive as it sounds, establishing parameters generally helps to increase idea generation.

// PROTOTYPE

If you want to get your idea seen in a competitive market, it’s imperative that you are pitching your ideas to investors with a professional 3D model that takes advantage of the latest in 3D print technology.

// PRODUCE

Collaborate with manufacturers to ensure a high quality product delivered to your door that exceeds customer expectations

  • Client: Under Armour

    This design became the primary choice of professional football players and equipment managers regardless of the visor brand used on the helmet. Produced in 2005 and it is still used in the NFL to this day and dominates the market category.

  • Client: PEEQ

    DTC product launch. We prototyped, engineered + developed the Wavia™ makeup removal device for ophthalmic + home use. This product allowed the team to educate customers + patients on proper eye hygiene + care.

  • Client: Rezbats

    A branding identity system that transformed a son-and-pop baseball bat shop into a nationally recognized MLB brand. The shape of the R logo was constructed to replicate the shape of a players swing position at the point of contact and furthermore conforms to the MLB’s size and bat placement regulations.

  • Client: Under Armour

    RedDot™ Design Award which coincided with the launch of the Speedform running shoe. These glasses featured seam-free, RF welded fabric temple sleeves designed to manage moisture + prevent slippage and added credibility to the technical construction story told by the parent brand.

  • Client: 180s

    This idea was born out of observation. Warm your fingers using the power of your lungs alone by exhaling into a port on the back of the glove. This gave 180’s a footprint into a new category to complement its ear warmers. Over 5M sold.

  • Client: You could be next!

    35+ US and Foreign patents held. 3 decades of experience winning hearts, minds and design awards.

Step 1: WATCH THE CASE STUDY VIDEO

  • Learn how we work and how we can help you bring your ideas to life

Step 2: BOOK AN APPOINTMENT

  • Come ready to discuss

    Where you’re at

    How your company is structured

    Your ideas & vision

    What’s preventing you from achieving your goals 

  • What you’ll walk away with:

    A better understanding about what’s working & what’s not

    How much revenue you can add to your bottom line

    How to get closer to your goal