I HELP COMMERCIALIZE THINGS THAT MATTER, NOT JUST FOR THE SAKE OF COMMERCIALIZING THINGS.

Alan Tipp is an innovation consultant based in Omaha, Nebraska and team lead at ATIPPICAL.

Alan has built his career commercializing on-trend everyday-carry accessory items for individuals, start-ups and Fortune 500 companies alike.

Alan has contributed to the design and development of 300+ unique objects in numerous categories including fashion, apparel accessories, sport performance + equipment goods, optical, sun + safety eyewear, military contracts, and outdoor recreational hard-goods.. Alan has 24+ years experience working directly with domestic and overseas manufacturers/suppliers.

Tipp is a seasoned creative strategist with a passion for finding the intersection between a brand’s unique value and a consumers’ unique needs. An expert in crafting strategies that translate a brand’s value to align with cultural shifts, market opportunities, and unmet consumer needs. Tipp sits at the intersection of culture, consumer, and business, and has seen firsthand how building brand equity through product impacts the bottom line. His experience and deep understanding of design, manufacturing process, concept development and best path to market strategies give him a fully rounded understanding for what it takes to bring product ideas to life. Working with high school, collegiate, and professional athletes has given him critical insight and accessibility to make intelligent, informed, user-centric design decisions to maximize performance.

Alan's clients are some of the biggest leaders in their markets including the United States and Asia and he has helped them build iconic products that bring measured return on investment.