Studio Updates

Studio updates.

Project: Food Truck

A Denver based start-up with a penchant for gourmet sweets came to ATIPPICAL describing a vision to mobilize bakeshop quality confections.  Without a brand name, theme or signature menu item in play, we needed to conceptualize and select a brand identity that would encapsulate the vision: satisfy the sweet-tooth and pair with street vendor fare.  Introducing: SUGARDASH, a bold name with dual meaning.

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